GRI: Industrial Tyre Manufacturer – Exclusive Interview with PTI

GRI: Industrial Tyre Manufacturer – Exclusive Interview with PTI


Our key products are the industrial tyres, the solid tyres as well as press-on band tyres; the brands are the ‘bomb cart’, ‘Performer’,
‘Globestar’ ‘Peakmaster’ and the ‘Ultimate’. It’s used in
the railroad trailers, the terminal trailers and the forklift machines as well. Our key markets are currently in Rotterdam, Netherlands, Belgium, in the US in Long
Beach, San Pedro, in Seattle and in Asia its in Singapore and
that’s extremely recent. The main test that we undergo is
the endurance test which is a tyre test machine but as we’re an ISO 9001:2008 company a raw material is tested for rheological
properties and the compound once its produced is also tested and once the tyres are built, it goes to an
ultrasonic test to see the air bubbles inside the tyres
and also we do hardness testing to see the curing properties of the tyre;
and finally the endurance test is done which is a
destructive test to ensure that the tyre heat build-up is
checked as well as the lifetime of the tyre. The 2008 downturn I think is a critical moment for us to
understand about capacity management. Industrial tyre manufacturers such as
ourselves operate capacity based on supply and
demand and based on what we’ve learned through the
2008 recession and coming out of it I think capacity
management is the key tool that we need to understand. Besides that is the over-reliance on the
key markets of the world. So the constant focus on markets
such as Europe and the USA I think there should be far more
diversification looking at the brick areas – for example Brazil, Russia, India,
China I think those are important and I think
that’s one of the key lessons we’ve learnt. We’re always affected by cheaper products emanating from the far east specially, but Sri Lanka is the largest producer of industrial tyres in the world and Sri Lanka has 60% of the
global market of the industrial tyre business, so you talk about
port applications you need to send your tyres through
rigorous testing and you need a high-performance products, so even if the price is cheaper, if it does
not perform in the application then nobody can have
access to that market so due to that we feel that our products coming from the GRI factory is far superior than any
other product that comes out. Our key growth areas right now are basically the Middle-East, Russia, Asia, South
America and South Africa and that tends to be
because we’ve been over- resilient with the large economies such
as the United States and Europe. The major challenge, or I guess, the single biggest challenge we face in supplying tyres to container terminals is the time period that they have the contracts
for; the contracts typically run anything from two to three years so when you look at the rigorous testing
which is involved which can take anything from six months to nine months
and a contract period which is locked with somebody else from two to three years –
that’s single biggest challenge we face.

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